Prelude:
Last year, post the pandemic breakout, all the on-stage events and activities went digital and brought about a whole new revolution for the future which was embraced by many as the ‘New Normal’.
Though the so called ‘New Normal’ was a successful move, it couldn’t replace the charm, vibe and the enthusiasm of an On-ground live action event.
And, we Post-Men studios being one of the pioneers of virtual events in India always wanted to be a part of a grand On-Ground Event.
Luck by chance:
As Luck has it. ‘The best things in Life happen by chance’ and we Team Post-Men Studios can’t agree more.
Last week, in one of our brief meetings, our client was looking for a team to execute the video and postproduction of the grand Parcos Launch and wanted us to suggest a name. On hearing that it was a grand On-Ground Event.
we had the privilege to come on board as the Video Production and the post-production partners for the Parcos Retail brand graced by the one and only Super star Vaani Kapoor & THE WHOS AND WHOS OF the Mumbai Social circle held at St Regis Hotel, Mumbai.
Parcos the leader in distribution of international luxury beauty brands, with an extravagant roster of fragrance now launches Parcos.com which will be an omnichannel online shopping destination for luxury fragrances, beauty, and wellness products.
With this online initiative Parcos will expand the luxury retail experience beyond our 45 Parcos luxury beauty stores across India. They will now offer the same personalised service straight to your doorstep and will give you an uber luxe browsing and personalised buying experience as it is the only Indian platform that represents global brand equity online.
The Post-Men Experience:
The overall experience was quite memorable and tad emotional because during the pre-production we did connect with our old teammates and colleagues who happily supported and helped us execute the grand launch. It seriously felt like Home coming.
Friends Forever
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